Brand
Partnerships
From live events to festival stages, social campaigns to campaign songs — brand partnerships built for impact, not just visibility.
Live Brand Activations
Pepsi x d&k x SZ Artists — Product Launch, Frankfurt (w/ David Puentez)
- Live launch event in Frankfurt developed together with Pepsi to introduce their new product range
- On-site experience designed for guests to discover and celebrate the launch together
- Live activation accompanied by a dedicated social media campaign
Social Activations
Ben & Jerry's x SZ Artists — Social Activation
- Partnerships with some of the world's most recognized brands — from food and beverage to tech and automotive
- Campaigns built across industries, not limited to a single vertical
- Both large-scale activations and boutique, high-impact campaigns
- Reach spanning hundreds of thousands across social platforms
- Example: a social activation with Ben & Jerry's and David Puentez, combining culturally relevant content with genuine artist reach
Tomorrowland x Old Spice x SZ Artists
- David Puentez's 2026 performance at Tomorrowland, made possible together with Old Spice
- Combined with a wider social media activation around the festival appearance
- Festival-scale visibility paired with authentic storytelling
Campaign Songs
BRITA x SZ Artists x David Puentez
- David Puentez as brand ambassador for the launch of the BRITA LARQ IQ bottle
- His song “Alive” released as the official campaign track via Universal Music
- Over 500,000 streams on Spotify
- Playlist support from Spotify Germany, including Dance Brandneu and New Music Friday
- Fans involved directly in the song's production process
- Live DJ performance at the launch event in front of 500 guests
- Nationwide out-of-home campaign across Germany
- A fusion of music, marketing, and innovation — a new blueprint for brand storytelling